Don’t ASSUME People understand what you do

This past week at a networking event, we discussed how people assume everyone knows the lingo that is used to describe our business. Here’s a video that shows that even some common words that many of us “assume” others understand what they are, can leave others confused.

Have you ever left a brief interaction with someone and realize they walked away with a puzzled look after you told them what you do? Next time use words that are generic and a that 5th grader could understand.

Not sure how to do that? Consider asking a friend if you can borrow their 5th grader for research purposes. Ask Johnny, “Do you understand what my business about?” “Do you know what I sell, do?” “If you were my customer, would you buy what I have? Why or why not?”

This 5th grader’s answers to these questions will be very insightful for you. They’ll give you a sense if you told your story clearly, particularly what your business is all about, and tell you if you were clear in your call to action. These parts are some of the most vital in your first impression of a 60 second introduction.