New Vendor Partners

I’ve always loved meeting new people but put that with new business owners and I’m giddy.  I’m proud to be associated with local companies that not only meet my needs as a Marketing Consultant, but ones I am proud to refer on to others. 

I am getting new calls and emails from businesses across the  United States saying “We’d love to be on your Vendor Partner page.”  I want to respond, “Oh I’m sure you would?  Who the heck are you?  Have we met for coffee?  Are you local?  Do we have each other cell phone numbers in case there is ever a problem with someone I referred to you?”  And the list goes on.

Relationship Marketing can be defined as “Marketing with the conscious aim to develop and manage long-term and/or trusting relationships rather than the individual transtion with customers, distributors, suppliers, or other parties in order to increase and improve overall profitability and success.”   I will add it’s knowing I can count on that business owner to do the best they can to make that referral happy and vice versa.