Story of the Starfish

Story of the Starfish
The starfish is an interesting creature. In fact, a starfish is not really a fish at all. Its name is a little deceiving. A starfish is actually a echinoderm. It gets it name from its appearance. This little creature has five arms that make it look like a star. It is a well known sea creature and is one of the most recognized species in the sea.

The Body of a Starfish
A starfish usually has five arms, which give it a star like appearance. However, some species of starfish have as many as 50 arms. The body is made up of calcium carbonate and is rough in texture. The starfish is usually a pink or red color. The body of a starfish may look rather simple, but it is more complex than one would think.

The starfish has an eye that can only see light or dark. In other words, the starfish has pretty bad vision. Its mouth is on the underside of the body and is similar to a human’s mouth with a similar digestive system. The mouth goes to an esophagus, which goes down to a stomach. However, a starfish can actually eat from the outside of its body without ever having to take food into its mouth. This is quite an interesting feature of this sea creature.

Starfish has a rather complex nervous system and is what controls the starfish’s movements and actions.

Starfish Species
There are starfish located all over the world in different oceans. It is thought that there are around 1,800 species in the world. They can live anywhere from reefs to the sea floor and are only found in salt water.

Small, But Important
The starfish is a beautiful and interesting creature. You may wonder how a starfish relates to the business world. There is an interesting story floating around about a little boy who found starfish on the beach and takes his time to toss them back into the water. His dad asks him why he bothered when there were hundreds of them washed up on the shore and he could never throw them all back in. The little boy replies that it makes a difference to each starfish he is able to throw back into the ocean.

While this story may seem simple, it holds a very deep meaning. When you see a starfish think of the story. Think about how making a difference is important no matter how big or small that difference is. Take time out of each day to make a difference in someone’s life.

A business that is represented by the starfish is a business that cares about each customer. They understand that in the grand scheme of things what is important is that each and every customer they do business with is a happy customer. They don’t focus on quantity, but rather quality because they understand that they make the greatest difference one customer at a time.

Does Marketing leave you feeling Puzzled?

Marketing can be defined in as many ways as there are businesses. Everyone defines it differently, and there are so many moving parts–it’s nearly impossible to know every solution or possibility. And after you get the answers, how do you turn them into results? Trish Beach Marketing can help you define your strategy by making sense of the puzzle with the proper tools to execute. In marketing, there’s no “one-size-fits-all.”  What works for one doesn’t always work for another.

Strategic Planning

Every company needs a marketing plan. Whether you’re a start-up, part of a MLM, or been in business for several years, there’s no time like the present to talk to a Strategic Marketing Consultant. Creating a marketin plan is your road map to optimal profits, sales, competitive advantage, and success in business management. Trish Beach Marketing knows how to put a workable plan together dedicated to your success.

Does your desk look like this?

How many times have you said “One day I really need to get organized.”  Purging files, choosing computer software, evaluating systems, updating your database with all those business cards you’ve collected from the networking groups you attended throughout the entire year, or tackling the unread emals & newsfeeds frequently gets pushed to the bottom of your list of priorities while you put out today’s fire. 

Who is your target market?

Today’s business owners must know WHO their target is.  It isn’t enough to know how to gain new customers.  Acquiring new customers costs nearly three times as much as retaining existing ones. Several factors impact customer loyalty and value.  However, simply acquiring more customers would not address the core issues of keeping your customers loyalty.

SWOT Analysis

SWOT Analysis is a difficult technique to grasp – you need help to get your head around this method. The biggest advantages of having a Marketing Consultant help you with your SWOT analysis is  that together you can generate new ideas as to how you can use a particular strength to defend against threats in the market. By being aware of the potential threats, it can have responses and plans ready to counteract them when they happen.

Time is Money

When it comes to time management, there are some simple strategies that we can apply into our daily routine that will make you more productive and efficient.  No time management plan works for everyone.  Together we will develop a set of skills that will work for you and you can utilitze on a daily basis in order to become a far more effective and efficient time manager.

Don’t miss the Social Media Bandwagon

Social Media is a VERY important tool in your toolbox. It’s changing everything about the way our world communicates. Many multi-billion dollar companies have  adopted it into their marketing communications programs, so why not look into it for your business.  There’s a lot to keep up with, and it’s continually evolving, so let Trish Beach Marketing help you decide what to do by assessing the social media landscape as it relates to your market, your buyers, and your competitors.

 

An illustration for the Kyan blog
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